I help Luxury Brands defining their core values and mission, develop their marketing, licensing and product strategy, train their employees and coach their managers.
BRANDING & STRATEGIC MARKETING
Positioning
Brand Fundamentals
Brand book
Competitors' analysis
Marketing Strategy
Marketing Plan
Digital/Social Strategy
Events
OPERATIONAL MARKETING
PRODUCT & LICENSING
Assortment & Merchandising Strategy
Product Development
Licensing Strategy & Management
Training & Workshops
Business Development Strategy
Sales Channel Set-up & Management
Sales Force Management
Sales Reporting
SALES
MY REFERENCES
I collaborated with several Brands, in Italy and abroad:
Bulgari, Montblanc, Kering Eyewear, Dada Arrigoni, Impronta, Youmain, Wordperfect, Bold Restyle, Rastelli Gioielli, Tyco Healthcare, Epson .
